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FREE poster advertising for football clubs

Today I would like to present a way how to get free poster advertising a football club for its home matches and thus even more money earned. And so it goes:

there are not many ways for companies bold to advertise in cities, unless you take a lot of money in hand and uses one of the areas reserved for this purpose (advertising pillar, billboards, Citiy-light areas, etc.). What the cost of this type of advertising you can calculate for example Stroer .

A cheaper alternative would be posters, mounted on lamp posts. However, there is a problem for companies here: This form of advertising that is primarily the application of events without notice. Company these advertising space is generally not use unless they are a sponsor of the promoted event (eg a home game of a football team) and "purchase" is thus the right with the company logo to present on the posters.

A sample calculation:

billboards with 200 billboards in the area of Reutlingen / Tübingen for two weeks costs about 1,000 €. About half of these costs will be incurred for the attachment of the billboards. Put one already mounted billboards and posters for other events (eg for every home game of a football club) in about half the cost and you pay for this number of posters per home game, only about 500 €. By comparison, the occupancy of 10 City Light columns for only 7 days in the same area costs about € 2,000.

What does this mean in practice for a football club who wants to advertise its home games?

1. If you own no money for billboards at their disposal, it must first a sponsor is found, the funds the poster campaign.
2. The sponsor receives a clearly visible logo on the poster to advertise the game day (see picture above, the sponsor (GEA) should be clearly bigger!)
3. The posters are in high-traffic sites (traffic lights , crossings, zebra crossings, arterial roads) and placed advertise the event through a longer period.
4. best, this sponsor also presents the entire match as a "day sponsor" and receive additional rights, such as loudspeaker announcements or promotional activities on match day, ads on the stadium issue, logos on the website, etc. This allows the club extra revenue generated

goals:

• cost savings for the club through debt financing of the posting
• facilitate the search for sponsors because of a thoughtful approach
• long-term promotion of the event to get more viewers
• commercial presentation of increase Sponsors the public to its image / reputation

Winner:

• The association, as more people learn about the home games and the chance consists of more on the viewers (more viewers mean more revenue through ticket prices, more selling food, drinks and merchandise, etc.)
• The sponsor, since he receives in advance of the event is a relatively inexpensive and eye-catching advertising presence which are distinguished by the "Presenting" further enhance the matchday can.
• The audience, since more viewers mean normally better mood.