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sponsor and get money for it?

The football league club SSV Reutlingen will give its partners the possibility of future free from the club to advertise. In addition, each partner in the future will be rewarded financially for it also "sponsor" of the association to be. What at first sounds unbelievable to do with the new sponsorship concept of the SSV Reutlingen, which has developed the club with his new partner Euler + Welfare and now implements.

offers in cooperation with the Reutlinger specialist for solar plant Euler + Welfare SSV Reutlingen interested individuals, but above all enterprises, free to act as a sponsor of the club. The only prerequisite for this is that the partner is made Euler + welfare roof area for the construction of photovoltaic plants. One can choose between the options themselves to build a plant or to the roof but the building of Euler + welfare rent, resulting then no investment costs. No matter which option you ultimately decide: Benefit will be duplicated in any case.

Depending on the performance of installed plant replaced by the respective partners of SSV Reutlingen a budget that can be redeemed in the form of advertising services or admission tickets. In addition, future cash receipts flowing from the solar power production in the pocket of the owner's roof. This is a win-win situation is created for all parties involved very lucrative because

• cooperation partner benefits in the form of advertising or tickets received
• the Partners through the installation of a system in future an additional source of revenue open up
• now any real estate ownership "SSV" can support active without money for it in your hand have to
• the SSV Reutlingen is any new system that emerges financially in connection with the concept supported by Euler + welfare
• help all parties to that future still professional football in Reutlingen can be played
• the environment through savings in CO2 is actively protected

Personally, this approach find particularly interesting they do not present simply a band area was offered, but because work is done together with sponsors, fans, friends and partners of the Football Association for the success of the club. The objectives of the solar system builder are clear: to sell solar panels and certainly support the club, but sell in the first place. Since many would like, he has given with the initial sponsor a clear competitive advantage over its competitors as it has since access to a variety of interesting communication tools, namely

• the website of the Association www.ssv-news . de (approximately 800,000 page views per month)
• the Xing Group of the association (currently 207 members)
• the stadium newspaper (circulation 85 000 pieces per season; distribution some of the daily newspaper)
• the Distribution of the association (about 100 press contacts)
• the sponsors distribution of the association ( 55 direct links with business and marketing decision-makers)
• the sponsors of the association (eg on match days in the VIP area)
• the members of the association (currently 1,700)
• The Bureau of the association, which has good contacts in politics and business

This concept is certainly an interesting approach for many other football clubs and a move away from simple tape marketing, to professional football marketing in its various manifestations. Bands are good, but not all. Why not a company pay to have it einsteigt as a sponsor. If it works right and any means ;-)