2006 I prepared a thesis on sponsorship in small and micro enterprises " at the German Sports University in Cologne to investigate whether and how sponsorship operates in these companies. The knowledge I gained from my work were shocking to say the least. Few companies recognize sponsorship as a fully-fledged communication tool in your marketing mix and very few ever understand what lies behind the concept of sponsorship.
This knowledge would I like to share with the readers of my blog. Therefore, I have the results of my study is now available for free on my Xing profile for all XING members to download.
If you are not yet a XING member, please use this link free to sign up at Xing. Alternatively, the bound thesis also Amazon available.
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